Florida Lifestyle

Florida Proud. Florida Strong. Florida Power(boats).

Florida Proud. Florida Strong. Florida Power(boats).

In true #Floridastrong fashion, the Super Boat International (SBI) 37th Annual Key West World Championship is still slated for November 5-12. Take that, Irma! John Carbonell, SBI’s founder and president, said it best: “The people of Florida Keys and Key West are resilient and want to show the world… while…
It’s More Than Just a Shirt

It’s More Than Just a Shirt

It’s human nature to want it all. And, we expect the things we want to give us the biggest bang for our buck. That’s not unreasonable, right? With clothing, specifically, we often gravitate toward flattering, comfortable, and versatile items that can be worn in multiple ways, for multiple occasions. And,…
Keep it Cooler with Florida’s Best Frozen Treats

Keep it Cooler with Florida’s Best Frozen Treats

Staying cool in Florida can feel like a full-time job, especially when that summertime humidity is in full force. Until science figures out how to air condition us outside, we'll do everything in our own power to beat that heat! Active summer folks have it particularly rough. The sweat is real.…
Stay Red, White & Cool this Fourth of July!

Stay Red, White & Cool this Fourth of July!

By Jessica Kleven (guest contributor) In a state notorious for it’s hot and humid summer climate, residents can understand the importance of staying comfortable while enjoying those fun Independence Day activities! Here are a few of my favorite tips and tricks for staying cool (and patriotic!) while still enjoying all that…